Sunday, November 11, 2012

The Stories and Facts Behind Brands & Logos

I found this information from many websites... very useful

Nike


Track and Field coach Bill Bowerman and medium-distance runner Phil Knight are the two men that stand behind this huge success.

The company was founded in 1964 as Blue Ribbon Sports. The company grew quickly.
In 1971, some changes were done and the logo was created by graphic design student Carolyn Davidson. As they didn’t have any better option at the time, the company decided to accept her logo suggestion. It was paid 35$ and the “Nike Swoosh” is today a vital part of one of the worlds most famous brands.


Sharp Corporation


This Japanese company was founded in 1912 and started it’s brand by selling a mechanical pencil (the Ever-Sharp). This is where the name comes from still today even if they’ve turned into a multi-national electronics company. After a big earthquake that destroyed the business completely in 1923, Sharp started producing the first generation of Japanese radio sets. The logo was drawned by the original founder as part of the pencil invention and has gotten a few adjustments along the years.


Adidas


This company was founded by the two German Dassler-brothers, Adi and Rudi. The story of the brand is a long one. They started up shortly after World War I. The “three stripes” concept was bought from a Finnish company in the 1950′s.  The logo as we know it today was drawn by Adi Dassler himself and first used in 1967. The peaks on the logo are said to represent a mountain pointing towards future challenges.
Brother Rudi left the company in 1947 and formed Ruda company, which was later rebranded and today is known as Puma.

 

McDonalds


This very well known chain of fast food restaurants is one of the biggest in the world today. The golden arches that look like an M, were introduced and created by Jim Schindler in 1962 after and idea from the McDonald’s brothers. Originally these arcs were used on the sides of the hamburger restaurants. After they saw that the arcs looked like an M when viewed from an angle, they decided to use the M. Today’s McDonald’s restaurants no longer have the arcs on the outside, but the M logo has become a very recognisable brand.

 

BMW


The company started off as an aircraft engine manufacturer back in 1916 when the Rapp Motorenwerke company changed it’s name.
Originally the white and blue inside the logo was an implementation of the Bavarian flag. In the 20′s another interpretation of the logo was known, calling it the roundel and associating it with a rotating propeller. Today the brand is stronger than ever with a company that is best known for it’s production of cars and motorcycles. The logo has stayed completely true to the original with very few changes over the years.

 

Starbucks


This chain of coffee houses started up in Seattle in 1971. The name Starbucks comes from the novel Moby Dick.
The logo includes a twin-tailed siren and has been altered a bit through the years. In the original logo the siren was topless and had two very visible tails. This did from time to time bring some controversy and the logo today is a lot more subtle.
From the one shop in Pike Place Market in 1971, Starbucks has become the biggest coffeehouse company in the world with more than 17,000 stores all over the world.

 

Coca Cola


This American company saw the light of day all the way back in 1886. Originally the product sold as a patent medicine. In 1894 the bottles were introduced and the cans of coke came around in 1955.
The logo was designed by Frank Mason Robinson who was the bookkeeper of founder John Pemberton. He chose the font and had many good advice for the early advertising of the brand. Today the Coca Cola name and logo is seen by many as an American icon and the brand is one of the strongest of all times. The logo has hardly changed since it’s introduction and is considered clean and unique.


Body Wisdom
body_wisdom.jpg
This is a logo design for a high end spa.  The closely placed “owl eyes” convey wisdom while the hands effectively give across a relaxing message.


ED logo
ed.jpg
ED logo: Gianni Bortolotti- This ingenious logo has been designed by Josiah Jost.  ED stands for “Elettro Domestici” which means Home Appliances in English. Jost added a whole new dimension to logo designing through this logo. He has used the negative space to demonstrate the letter “E” and “D” making the logo look like an electric plug.  Just focus on the white part of the logos to see the E in ED!

Apple
apple.jpg
 The apple in this logo is taken from the Bible story of Adam and Eve, where the apple represents the fruit of Tree of Knowledge, with a pun on “byte/bite”.
Mercedez Benz

mecerdes-benz.jpg
 The star in the three corners on their logo represents the Mercedes-Benz dominance on land, sea and air.

Renault
The company was founded by Louis Renault Renault when just 21 years old. Logo is the company's first three letters before Renault brothers, Louis, Ferdinand and Marcel.

The company also has a special logo for the tank, after the company's production of light tanks Renault FT-17 popular during World War I.

Logo diamond shape was introduced in 1925 and redesigned in 1972 by renowned designer Victor Vasarely. The current logo, surrounded by a yellow square diamond is a symbol of quality

Forkwire
forkwire.jpg
 Being an Online Food Delivery service, its logo shows a fork formed into an @ symbol! Such an easy logo to remember.

8
eight.jpg
This logo has been extremely cleverly designed with a typeface where every letter is a variation of the number 8. Pure genius!

Fedex
 FedEx
Am not sure how many of you have noticed a hidden symbol in the Federal Express logo.
Yeah, I am talking about the 'arrow' that you can see between the E and the x in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company.

Audi
German engineer, August Hoch founded the company A. Horc & Cie in 1899.

A decade later, he was forced to leave the company he founded. No broken charcoal, along with his business partner, Franz Fikentscher, he founded a new company.

When discussing the name of his new company, Fikentscer son who is studying Latin in a corner, asking the meaning of 'audiatur et Altera pars' 'not a good idea to call instead of Horch Audi?'

The word 'Horc' is an abbreviation of the word 'hear' in German. While Audi is a Latin word that also means 'hear'.

Then, in 1932, four companies namely, Audi, Hoch, DKW, and Wanderer merged into one company, Auto Union.

Then the logo chosen in the form of four linked rings, a symbol of the unification of the four companies that became the pride and grace for them to date.

Baskin Robins
Baskin Robins
 The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavours.

Ford
American car logo is simple, with a 'Ford' is highlighted. This logo has been used for more than 50 years.

This typeface was introduced Harold Wills, a close associate of Henry Ford.
As a teenager, Wills make money by creating a business card.

When his partner, Henry Ford looking for a logo for his company, Wills thrusting his old molds and models set of letters used in his youth to print business cards.

In 1912, the oval circle added in the Ford logo. In 1927, the logo is also experiencing growth, the color to blue. Blue oval logo was last released in 2003 in honor of 100 years of Ford Motor Company.

Carrefour
Carrefour 
 Carrefour is one of the biggest European retailers, and its also French for crossroads. The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely youll see the letter C in the negative space between the two arrows.

Hyundai
South Korean car company has the slogan 'Drive your way' logo has the letter 'H' surrounded by an oval shape, depicting a strong desire for a global company.

The letter H is tilted and stylish, it also illustrates two symbols, the representation of the company and customer shaking hands.

Formula 1
 Formula 1
 At first, this logo might not make much sense. But if you look closely, youll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.

Lambroghini
Some car logo reflects the tastes of the owner. One of them is the logo 'raging bull' in the Lamborghini.

The company's founder, was Ferrucio Lamborghini enthusiast matador, to the point chosen as the logo of the company car.

Many cars Lamborghini bull named in the award-winning world events.

NBC
NBC
 The NBC (National Broadcasting Company) is one of the biggest American television networks. I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacocks head is flipped to the right to suggest it was looking forward, not back.

Ferrari
Symbol 'Cavallino Rampante' aka Ferrari Prancing Horse did have an interesting story.

The symbol was originally the emblem of Italian aviators in World War II. The symbol was also used Franceco Baracca, Italian aviator who died in the war.

When Enzo Ferrari started his own car company, he used the logo on a race car Alfa Romeo, at the instigation of parents Baracca.

Then, the 'Prancing Horse' not only installed in Ferrari cars. Its popularity than expected. Now, Ferrari logo can be found on bikes, t-shirts, and anything imaginable.

Vaio - Sony
Sony Vaio
Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.
Toyota

Visible from a distance, like a Toyota logo letter 'T' which means 'Toyota'.

However, if observed closely, the Japanese car logo consists of three ovals.

Two interlocking ovals that resembles the letter 'T' represents a mutually beneficial relationship and mutual trust between the customer and Toyota.

Background larger oval describes the progress of technology and endless opportunities for the company to move forward.

Toblerone
Toblerone 
Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes called The City Of Bears. They have incorporated this idea in the Toblerone logo, because if you look closely, youll see the silhouette of a bear.

Unilever
Unilever

Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning. For example: the heart represents love, care and health - feeling good, a bird is a symbol of freedom. Relief from daily chores “ getting more out of life.
Volkswagen
Simple but effective, that describes logo Volkswagen car. VW logo is the logo of the car is one of the most simple and quickly known in the world.

V-shaped logo on the letter W with a background of blue circles.

Volkswagen in German means 'people's car'.

This logo is derived from the results of the competition which was won by Franz Reimspiess.

Volkswagen has a background of interesting history, beginning in the 1930s, the era of Nazi Germany.

Hitler's idea is to start production of cars at affordable prices to the public. Hitler and Porsche Gercinand out ideas Volkswagen beetle car that could carry two adults and three small children.

However, beetle car manufacturer to produce more military vehicles than a car for the people, to unmask the intention behind Hitler actually.
Paul Rand
IBM
Paul Rand (who designed the iconic IBM logo in 1972) designed this 'eye bee M' logo in 1981. I like that they are quite relaxed about the logo, unlike certain other companies who do not like the logo to be tampered with in any way even for internal promotions

Sun Microsystems
SUN
The SUN Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction. Spectacular.
Volvo
Volvo means 'I spun' in Latin. Volvo says comes from the Latin word 'volvere' meaning turning.

Volvo logo is an ancient symbol for iron - that is a circle with an arrow pointing diagonally upwards to the right.

This symbol also represents the 'Mars' god of war. Volvo Cars is also traditionally known for its safety features.

Iron ancient symbol used to also reflect the strong tradition of Swedish iron industry.

Volvo logo mounted on a blue background.


Cluenatic
Cluenatic
This was a logo created for a puzzle game called Cluenatic. This game involves unravelling four clues. The logo has the letters C, L, U and E arranged as a maze. and from a distance, the logo looks like a key

Eighty-20
Eighty20
Eighty-20 is a small consulting company which does sophisticated financial modeling, as well as some solid database work. All their work is highly quantitative and relies on some serious computational power, and the logo is meant to convey it.

People first guess that 20% of the squares are darkened, but that turns out to be false after counting them. The trick is to view the dark squares as 1's and the light squares as 0's. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary.

Chevrolet
There are two stories about the Chevrolet logo, 'bowtie'.
The first, the company's founder, William C. Durant inspired wallpaper in a hotel in France. He tore it to be a logo.

Different versions of the story came from his wife. It is said, inspired bowtie emblem came from a Virginia newspaper, while they were vacationing in Hot Springs, Virginia, circa 1912.


Dove

The product’s symbol is used to represent a pigeon or peace pigeon in honor and memory of its original purpose for which is was first manufactured: a soap to aid the military personnel in the 1950s to assist with cleansing from the agents’ inconstant sea water and sand exposure, which usually hardened and dried out the skin.

Mitsubishi Motors
The three diamonds of the Mitsubishi logo is actually the graphical representation of the literal translation of the company name, “mitsu” meaning three and “hishi”, from bishi, means diamonds. These three diamonds signifies integrity, reliability, and trust that the company tries to build with its customers by providing them a safe and eco-compatible car range. On the other hand, the red color depicts an exciting and thrilling driving experience of the Mitsubishi cars.


Walmart
The asterisk or flower on the Walmart logo is a symbol of the company’s friendliness and peripheral quality. This special feature in the logo also illustrates the company’s high regard for organic and environment-friendly products. The colors blue and yellow in the logo signifies the passivity and the company’s basic nature.


Goodwill
Goodwill is a nonprofit organization that helps disadvantaged people in North America. The letter G in the logo is a smiling face, conveying the notion that Goodwill provides happiness and relief to those in need

Milwaukea Brewers
The old Milwaukee Brewers logo uses the team’s initials (B and M) to form a catcher’s glove holding a ball.

Northwest Airlines
The old Northwest Airlines logo has a very clever icon. Not only does the icon on the left of the text spell out N and W, but the arrow and circle symbolizes a compass pointing in the northwestern direction.

Le Tour De France
Ah! The Tour De France, recently conquered by Britain. See the cyclist? Look at the 'o', 'u', and 'R', they all come together along with the yellow dot to form the cyclist and his bicycle. Don't like the look of that 'u' saddle. mind. Do yourself a mischief on that

Continental 

This is one of those that once you see it, you'll never be able to look at again in the normal way - you'll always see the hidden symbol. You see that 'c' and that 'o' in the name of this large tyre manufacturer? They create a 3D tyre.

8 Fish Logo

I am sure, at the first glance you can’t figure out the 8 fish instantly or maybe I am being a little dumb ;) The designer, very creatively, uses the negative space and monotones to show 8 fish in one logo. 

 Elle Hive


It is a company which designs compact tractors. The letters “E” and “H” make up the image of a tractor.

Mosleep
You will notice here how cleverly designer have integrated a bed with the letter “M” to come up with a logo for an organization of doctor’s dealing with sleep issues

Academy of Fine Arts

The logo shows merger of the lower case letters "A", "S" and "P". I think the first two letters are quiet easily figured out but "P" being the shortest of the three letters is losing its legibility…what do you think?

 "B" Logo

 Although you might think it is a simple “Symbolic Logo” showing a “Bee” but what makes it more appealing is the portraying of the letter “B” and the real “Bee” through a simple symbol.

Big Ten Logo
The Big Ten collegiate conference has eleven schools but they didn’t want to change their name. However, they used their logo to hide the numerical “11” in the name.

The Bison
 

This logo clearly proves how letters of a word can be distorted to create a completely different shape to reinforce its meaning while maintaining readability.


Candy Logo

Do you know how many things have been blended in here? A girl’s head, stereotypical image of a candy and the spelling of “Candy” itself is making the logo so appealing.

Cattleyard Logo

Being music related business; the creator of this logo has used various graphics of musical instruments to form the overall shape of a cow. In my opinion this logo is the best example of combining the graphical elements to express a company’s name.

Elefont
Elefont is another logo with a hidden meaning in the negative space. Find the trunk in the lowercase letter e.

The Bronx Zoo
The Bronx Zoo logo shows the animals within a city with tall building. Smart play with positive and negative spaces.


Myfonts
 Notice the palm of a hand in this MyFonts logo made out of the letters M and y.

 Snooty Peacock
Snooty Peacock is a jewellery store. Notice the hidden peacock in the face.


Hope For African Children Initiative

At first glance, this logo looks like a map of Africa, but if you take a closer look, you will see two people facing each other. 

Spartan

Conceptual logo that shows a golfer taking a swing and the head of a spartan warrior in helmet at the same time.

Philadelphia Flyers
 If you analyze this logo carefully you will find a “double treat” of hidden messages. It may appear as a streaked “P” but I see a puck with wings and a hidden hockey stick emerging from the centre circle in the logo. Do you see it now?

Fuga
It is a logo for Architecture Center Of Budapest and looks more like a maze but if you follow the white space, the four lettered company name will become evident.


Heart Beats
Although it is quiet evident but still I liked the concept a lot. Two musical notes are bent in a way to make a heart and and headphns. The softness of this logo expresses “Love for Music“


!N3K8
The complexity of this logo is its beauty. It is a business and IT consulting company based in the UK and the logo is a combination of numeric and alphabets to explain the word “intricate”.

Lafayette
If you’ve ever visited one of the famous stores in Paris – Galeries Lafayette, you will notice that it’s logo represents Paris with its joined letters “t” to form Eiffel Tower. C’est magnificique!

Review
Designer – Sean Farrell Logo Design:
When you take off a piece of the “v” in the word “review” it forms a check mark (for review). Simply amazing!!



LSO
Although the logo looks like a single flowing line creating three initials L.S.O in air. The harmonious graphic of this logo marks the unbreaking rhythm of an Orchestra. 

Minimum
This wavy logo looks like "a queue of letter ‘U’ but I would like you to give a second look. Designed by Kilment Kalchev, the logo spells the word minimum in an unrecognizing manner. I really enjoyed figuring it out

Modern Nerd
The special features of this logo is it’s way to spell the term “Modern Nerd” and then using the symbolic shapes of hair, glasses and tie to portray the stereotypical geek/nerd image.

Pakuy
Designer – Maumer
As “Pakuay” is a packaging company, so the logo shows a broken down box in the shape of the letter “P”


Piano Forest
Designer: Jason Cho
The designer gives the message in a subtle but evident manner by shaping piano keys like trees to resemble a keyboard/piano.


VIA Rail Canada
 Notice carefully…the VIA rail Canada logo makes two train tracks with the letters” V” and the “A”. The alphabet “I” is the division between the two. A simply brilliant logo.

Hartford Whalers
The logo shows 3 concepts at the same time. A whale’s tail, letter “W” in green and the white space forming an “H” for Hartford.


Yoga Australia

At first glance the logo may look like a simple picture of a young girl doing her yoga exercise but if you watch it carefully the body posture is creating the Australia Map.

ZIP
Designer – Mike Erickson
Zip – The “I” has been replaced with a zipper to connect the Z & P

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